Carlos Ferreira Design

Personal Identity

Creating my own personal brand identity


Personal Identity

Creating a memorable brand identity for
myself proved to be quite fun.

While exploring different visual treatments I aimed to create a “logo” that was simplistic
in nature, but yet interesting. Using my initials and creating the first letter in my name
with the first letter in my last name, I created a dimensional mark that is simply typography.
The geometry of the mark is based off of the “C” from the typeface Untitled—the typeface
carried throughout my brand. Secondly, to accompany this mark I crafted a lockup of my name
since the mark can be difficult at small sizes.